Final Media Project: Making An Impact

With the production of ‘Lusharam’a and ‘Latitude’, we want to make an impact in the real world we don’t just want this to be a student project, we want to take t further, in terms of developing ourselves as professionals. It’s new, it’s innovative, it hasn’t been done before. There’s a gap in the market for social networking and web-based films, and this is the future for film. I did a little bit of research into how we accept technology and came across Sherry Turkle on TED Talks:

She mentions how digital media erodes our empathy – this is evident with Max in the film, he grows to despise people, he only sees people as they are through the internet, he has no idea how to respond to people in the real world.

Andrew Keen’s book ‘The Cult Of The Amateur’ reinforces Sherry’s point that technology encourages people to be selfish and hateful. Think of all the YouTube comments and comments on Facebook Status Updates nowadays. People are full of resentment, jealousy and selfishness. Is this what technology is doing to us? Are people becoming so lost in the social media world that they forget to look up to see how it’s effecting the world around them?

This video is worth a watch on the subject of the effect of internet culture on our lifestyle:

And another form Eli Pariser on TED talks. He talks about how we all live in our only little bubble, isolated from the rest of the world. We don’t interact with ‘real’ people. The web we use is personalised towards us as individuals, not as a society. We are made to agree with only those things that relate to our views. Again this can relate back to the relationships that Max and Percy have with each other, as well as others.

The cult of Apple itself is also known to exploit workers and not question authority.

To finish on the great Marshall McLuhan and his views on how we are each determined by our technology:

“The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.” – 1995

“As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of “do it yourself”.” 1957


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