Reflecting on this article, I have come to realise how much of an impact convergent media has had on the ever-growing world of media. It is all around us, even if we do not notice it at first, it is there. Every time we turn on the radio, television, or use mobile telephones, iPods or send instant messages on social networking sites.
Manovitch mentions how sometimes media items can switch between different media so quickly that the shifts are barely noticable. He gives and example: GMC Denali “Holes” commercial by Imaginary Forces, 2005). This can possibly refer to well-known editor Thelma Schoonmaker, who has mentioned how ‘if you can see the edits it’s unsuccessful’.
Over time hybridity has taken a step further which I believe has allowed the industry to create new and interesting products; initially animation was a collection of singular images put together in order to form a moving image to push a narrative along and now it is used on a number of platforms just as an icon or phrase and not to portray a story or meaning.
Manovitch goes on to say how particular aesthetic solutions vary from one video to the next and how the logic embedded in them all is similar. They all share the simultaneous appearance of multiple media within the same frame. It does not matter whether these media objects are openly juxtaposed or almost seamlessly blended together, but it is the importance of the ‘copresence’ itself.
An example of a hybrid formula would be Larry and Andy Wachowski’s Matrix series (1999–2003) whereby almost all of the film is filmed in front of a green screen, leaving it down to the editors in alliance with up-to-date computers to deal with the ‘real filmmaking’. Though these films do not juxtapose their different media in as dramatic a way as what we commonly see in motion graphics, instead they explore the space in between juxtaposition and complete integration.
To evaluate, I have come to understand that although these new hybrid inventions look great as a result, what happened to the natural style? What happened to capturing footage on a camera and showing everything that is in front of that camera to the viewers? These days it seems that because of the improvement of technology, even the slightest stunts are not performed by ‘real people’ but from a computer that is transforming the virtual into what seems to be reality.